If you prefer to have a very natural flavor, then "Natural" is just for you! NO essential oils or flavors in this lip balm. Healthy Embrace's Organic Lip Balms go on smooth and with a  lighter texture. No need to keep applying all day long.  Free from harsh or artificial fragrances, dyes, parabens, petrolatum, GMOs, and synthetics. Goes on smoothly with a lighter texture. It's creamy and long lasting in a thick stick. Natural & Organic.